PulseResearch best practices
Product testing research, consumer insights, and innovation best practices from the Highlight team.
- May 18, 2021
Message Optimization for Ocean Spray
Challenge Ocean Spray came to us in October 2020 for support in launching its newest brand, Atoka. As the first brand to emerge from its Lighthouse Incubator and Ocean Spray’s first foray into the D2C market , Ocean…
Read article - May 3, 2021
The March Highlight: Women's History Month
For Women’s History month back in March, Highlight worked with multiple women-owned brands to provide pro bono insights to enable continued growth + success. As Highlight is a woman-founded company as well, we know…
Read article - Apr 7, 2021
The February Highlight: Black History Month
Our community of brands and Highlighters makes Highlight what we are today. Every month, we give back to our community by offering pro bono work for value-aligned brands we believe in.
Read article - Mar 22, 2021
In-home Usage Testing: Debunking 10 IHUT Myths
In-home usage tests (IHUTs for short) are nothing new in product research, but they have entered a new era—faster turnarounds, smarter recruiting, and decision-ready insights at a pace insights and innovation teams can…
Read article - Mar 3, 2021
Product Testing for Beginners: Is It Legit?
Product testing is the process of gathering feedback directly from potential customers about your product. Teams use it to surface a wide range of insights—usage behavior, consumer preferences, and reactions to a…
Read article - Mar 3, 2021
CPG Product Development Innovation in 5 Steps
By Emma Steele Jump to Highlight's 24 CPG innovation solutions at the bottom of this post! Launching new products is hard. Innovation today is more challenging than ever, in a rapidly changing landscape of consumer…
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