Earn the trust of parents and kids.
Safety-minded testing with the families who use it daily. Honest reactions from caregivers — and the toughest critics of all.
vs control
Custom family testing, run with care
Parents buy it, but kids deliver the verdict — and neither is shy. We put your products into real family routines and capture how they hold up to feeding time, playtime, and everything in between.
Safety-conscious protocols, caregiver and child feedback, durability, and value perception, with photo and video throughout. Sensitive categories handled thoughtfully.
Turnkey, targeted, and fast
Three reasons kids and baby teams test with care.
Recruitment, procurement, and fulfillment off your plate, with safety in mind. One dashboard for everything.
60k+ Highlighters, 90% completion. Target by child age, family size, and caregiver role.
Catch a usability or safety concern before launch, and cut time-to-insight by up to 50%.
How Tree Top cracked the code on kids’ applesauce testing
- 75 parent-child pairs tested 5 applesauce flavors in a 4-day sequential monadic study
- 97% completion rate with 340 blinded samples shipped to real families
- Clear SKU prioritization for retailer sell-in and shelf placement
- Consumer-backed marketing messages from young testers
They needed to come to a data-informed conclusion—fast.
The latest from Highlight
In the 2025 edition of the Highlight Sustainability Report, we look at year-over-year changes in the data from 2024 and explore how brands can create better products for people and the planet.
DownloadPrior to working with Highlight, the Hanes team faced issues related to cost, speed and flexibility. Now, nothing goes to market without a wear test first.
ReadSee how two successful parent-and-child brands are using consumer insights, R&D, and research by Highlight to create products kids and parents love.
Watch