Find the pour people come back for.
Spirits, beer, wine, and the fast-growing non-alc aisle. Blind taste, branding, and occasion fit — tested with verified, of-age drinkers.
vs control
Custom taste and brand testing, age-verified end to end
Liquid wins repeat, but the label wins the first buy. We test both — blind sips to settle the recipe, full-dress packaging to settle the shelf — with drinkers who actually shop your set.
Age verification, compliant fulfillment, and occasion-based screening built in. From craft NA to premium spirits, you get clean reads without the regulatory headache.
Turnkey, targeted, and fast
Three reasons beverage-alcohol teams move quicker.
Age-verified recruiting, procurement, and fulfillment handled for you — every shipment by the book.
60k+ Highlighters, 90% completion. Screen by category, ABV preference, occasion, and drinking frequency.
Settle the blend or the bottle before you commit to a run, and cut time-to-insight by up to 50%.
Country Luau Partners with Highlight for a Pre-launch Digital Test
- 120 geographically targeted hard seltzer drinkers aged 21+ recruited in under 24 hours
- Four packaging concepts and potential flavors assessed via digital survey
- Actionable direction on package design and flavors that resonate with target consumers
- Purchase drivers and price point validated before launch
I used Highlight for a concept test with relevant consumers prior to our product launch. The survey was completed in <2 days and was used very tactically for decision-making around flavor names, pricing, and packaging design.
The latest from Highlight
In the 2025 edition of the Highlight Sustainability Report, we look at year-over-year changes in the data from 2024 and explore how brands can create better products for people and the planet.
DownloadIn this session from Highlight Spark, Spindrift VP Jon Silverman shares how to build a better-for-you brand people love.
WatchJohn Herman of BERO and Alex Doman of Stiller's Sodas reflect on what it takes to create beverages that consumers will love.
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