Go the distance on real feet.
Comfort, fit, and break-in measured mile after mile — in the field, not on a last. Know how the shoe performs before the buy.
vs control
Custom field testing, sized and shipped for you
A shoe earns its review on the road, the trail, and the standing shift — not in a showroom. We put your pairs through real days on the right feet and capture comfort, fit, and wear as they actually happen.
Break-in tracking, sizing accuracy, support and durability, and value perception, with photo and video throughout. Sizing logistics handled end to end.
Turnkey, targeted, and fast
Three reasons footwear teams stop relying on the lab alone.
Recruitment, sizing, procurement, and fulfillment handled. Results in one dashboard.
60k+ Highlighters, 90% completion. Target by activity, gait, foot type, and category habits.
Catch a fit or comfort problem before the run, and cut time-to-insight by up to 50%.
How Hanes built wear testing into their innovation cycle
- Nothing goes to market without a wear test first
- Solved long-standing issues around cost, speed, and flexibility
- Real-wear feedback across fit, comfort, and durability
- A repeatable testing step inside the product process
Testing is a formalized step in our research process now.
The latest from Highlight
In the 2025 edition of the Highlight Sustainability Report, we look at year-over-year changes in the data from 2024 and explore how brands can create better products for people and the planet.
DownloadPrior to working with Highlight, the Hanes team faced issues related to cost, speed and flexibility. Now, nothing goes to market without a wear test first.
ReadIn this session from Highlight Spark, Spindrift VP Jon Silverman shares how to build a better-for-you brand people love.
Watch