Highlight
Apparel

Wear-test it before it ships.

Fit, feel, durability, and fabric over real days of real wear. Catch the returns-driver before it ever reaches a cart.

Top-box appeal
80%▲ 18 pts
vs control
0control 62100
Driver scores
Fit91
Fabric feel77
Durability63
Highlight AIFinding
Fit, not price, decides the return.
−31%
returns risk
0.70
keep corr.
Presentation
PDF
Purchase intent
6 concepts · 300 testers1 / 8
Apparel
Built for the closet

Custom wear testing, run at retail speed

A garment reveals itself over time — after the third wash, the long commute, the workout it wasn’t built for. We put your pieces on real bodies for real days and capture what a fitting room never could.

Fit and sizing, fabric hand, durability, and value perception, with photo and video evidence throughout. Know exactly why something works before it scales.

Explore turnkey logistics
Why teams choose Highlight

Turnkey, targeted, and fast

Three reasons apparel teams build testing into every cycle.

End to end, off your desk

We handle recruitment, sizing logistics, and fulfillment. You watch results land in one dashboard.

The right bodies and wardrobes

60k+ Highlighters, 90% completion, rich photo and video. Target by size, fit preference, and category habits.

Data in under a week

Catch a fit or fabric issue before the production run and cut time-to-insight by up to 50%.

Case study · Hanes

How Hanes built wear testing into their innovation cycle

  • Nothing goes to market without a wear test first
  • Solved long-standing issues around cost, speed, and flexibility
  • Real-wear feedback across fit, comfort, and durability
  • A repeatable testing step inside the product process
Read the case study

Testing is a formalized step in our research process now.

<1 weekto fill the recruit
Dana French
Director of Consumer Insights at Hanes