The product testing data you need, fast
The Highlight product intelligence platform connects you with your target consumer — and turns what they think into the high-quality insights you need to build better products, faster.
Getting started is simple
You design the test. We do the heavy work. The data shows up while it’s still useful.
Define your objectives, surveys, and ideal tester demographics. Highlight AI guides you as you build — and every project is reviewed by an expert researcher.
We recruit and vet the right testers, then pick, pack, and ship your products into the right homes. You never touch a carrier.
Feedback streams into your live dashboard as testers actually use the product — quant, qual, photo, and video in one view.
Everything a study needs, in one place
Design, recruiting, logistics, and analysis live in the same platform — so nothing falls between vendors.
An AI co-pilot that scaffolds rigorous studies and surfaces the findings that matter.
Learn moreCategory-tested templates and flexible logic — quant and qual in one instrument.
Learn moreLive dashboards, side-by-side comparisons, and exports ready for your next readout.
Learn moreVetted Highlighters, recruited and paid by us — even 1–3% incidence audiences.
Learn moreBlinding, re-packaging, cold chain, returns — every box handled on our side.
Learn moreThe platform ships constantly. See what landed this quarter.
Learn moreHighlight handles it all
Product intelligence for consumer and retail products across the entire product lifecycle.
Hundreds of products tested — with cold-chain capabilities for frozen and refrigerated.
ExploreAudiences spanning every skin, hair, and nail type, for point-in-time and longitudinal feedback.
ExploreIn-context consumer data for beverages competing in BevAlc and its alternatives.
ExploreNever launch another garment without a wear test from a nationwide, articulate community.
ExploreWear tests for every shoe — from first prototype to relaunch.
ExploreSensory metrics, claims validation, and head-to-head competitive testing.
ExploreSee how your product measures up with a strategically built audience of parents, kids, and babies.
ExploreFrom litter to kibble to toys — make sure yours is launch-ready with in-home testing.
ExploreSupplements, functional products, private label, and more — see all industries
The latest from Highlight
The 2025 Highlight Sustainability Report looks at year-over-year changes in the data — and how brands can build better products for people and the planet.
DownloadCost, speed, and flexibility were the blockers. Now nothing goes to market without a wear test first.
ReadSpindrift VP and Williams Sonoma alum Jon Silverman on building a better-for-you brand people love.
WatchChoose faster innovation today
See why brands like Nestlé, Colgate, and Hanes trust Highlight with their physical product testing — with a session shaped around your category.