Pet care product testing pets and owners trust.
Food, treats, toys, and care. The only reviews that count come from the bowl and the basket — we get you both.
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Custom pet testing, from kibble to chew toy
A pet product passes two judges: the human who buys it and the animal who lives with it. We run your products through real households and capture both reactions — palatability, engagement, and the human’s honest read.
Palatability and acceptance, packaging and dosing, durability, and value perception, with photo and video throughout. Cat food, dog food, treats, and care — covered.
Turnkey, targeted, and fast
Three reasons pet-care teams test with confidence.
Recruitment, procurement, and fulfillment off your plate. Everything in one dashboard.
60k+ Highlighters, 90% completion, rich photo and video. Target by species, breed, age, and feeding habits.
Confirm palatability and packaging before launch, and cut time-to-insight by up to 50%.
What 1,200+ pet owners told us about the aisle
- Survey of 1,200+ pet owners on purchase behaviors and willingness to pay
- “Proven to elongate pet life” ranked as the top product claim
- 30% of owners willing to pay 50% more for products that deliver
- Decision-ready data on what drives pet product purchases today
My pets are a great comfort to me, and I pride myself on being a good pet parent.
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We polled Highlight’s proprietary panel to hear directly from pet and dog owners what drives their purchase behaviors and how much they’re willing to spend.
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