Food and beverage taste testing in real kitchens.
Put real food and drink in real kitchens. Sensory, packaging, and claims feedback — decision-ready while the formula is still on the bench.
vs control
Custom taste tests, run at the speed of your roadmap
Every product has its own way of being judged — a first sip, a reheat, a snack at 3pm. We design the test around how yours is actually eaten, then ship it straight to the people who buy it.
Sensory evaluation, package testing, blind protocols, and full cold-chain for frozen and refrigerated SKUs. You get the rigor of a lab with the realism of a kitchen.
Turnkey, targeted, and fast
Three reasons food and beverage teams stop waiting on insight.
We handle recruitment, procurement, and fulfillment — including cold chain. You manage everything from setup to results in one dashboard.
60k+ Highlighters with a 90% completion rate and 20-word average open-ends. Zero in on category buyers, dietary needs, or heavy users.
Go from shipment to live results in days and cut time-to-insight by up to 50% — fast enough to fix the formula before the line runs.
How King’s Hawaiian accelerated product development with rapid taste testing
- 94% completion across 180 units tested nationwide — four days from shipment to live data
- Decision-ready consumer insight in under two weeks, pre-launch
- Feedback spanning sensory optimization, brand-product fit, and pricing
- Lower research cost and faster line-extension calls
The Highlight team was incredible to work with every step of the way. We needed a partner that would enable us to make quicker yet well-informed decisions in a more cost efficient manner and Highlight delivered on that and beyond.
The latest from Highlight
What shoppers now expect from taste, label, and price — and where the trade-offs really sit.
DownloadHow a sensory test caught the texture change consumers wouldn’t forgive.
ReadBuilding a better-for-you brand people come back for, straight from the team that did it.
Watch