The Highlight Reel
Taking Back Innovation: Your Toolkit to Countering the Macroeconomy
- Tariffs
- Innovation Strategy
In a volatile CPG landscape, consumer research is the route through the chaos to clarity — practical ways to counter panicked headlines with data-backed confidence.
What you’ll learn
- Tariffs and supply chain shifts don't have to stall the innovation pipeline.
- Consumer research provides a clear-headed alternative to reacting to headlines.
- Real-world tactics from Highlight's Customer Development team for staying decisive under volatility.
In the wild world of CPG, success is never guaranteed. But in a landscape shaped by tariffs, supply chain shifts, regulatory updates, and more, consumer research can be your route through the chaos to clarity. Head of Customer Development Carly Shira shares real-world tactics for overcoming the noise of panicked headlines and injecting your product development process with the confidence that data can bring.
Seen enough? Test something real
Tell us what you’re working on and we’ll map the right study in a 30-minute strategy session — no commitment required.
