Help Center

Guides and answers for running research on Highlight — from getting a project set up to reading your results.

Industry Know-How

77 articles

Explainers on market research methods, from benchmarking and claims testing to sensory evaluation and new product development.

24 articles

Guides for people who test products with Highlight, including how to apply, how testing works, and how to give useful feedback.

18 articles

Make sense of your results with crosstabs, instant reports, executive summaries, AI Chat, and the multi-project dashboard.

16 articles

How to run common studies on Highlight, such as concept, prototype, and alienation tests, MaxDiff, and in-depth interviews.

13 articles

Build and manage surveys, including question types, show logic, question groups, blueprints, and bulk actions.

13 articles

Pricing, project timelines, support, notifications, team access, and how Highlight protects your data.

10 articles

Define your audience and sample size, learn how participants are recruited, and see what our tester community brings to your study.

10 articles

Set up your first project: starting a new study, writing tester instructions, and reusing past projects.

4 articles

How to pack, ship, and hand off products to Highlight, including carrier options and warehouse standards.

3 articles

Set up a concept test project, design effective stimuli, and choose a monadic study design.

1 article

Connect Highlight to your own systems, starting with the AWS S3 integration.